Many businesses begin a rebrand by asking for a new logo. Often the bigger problem is that the current one appears in five colours and three fonts.
Recognition builds trust
Each time someone sees your brand looking the same, recognition grows. When every flyer looks different, that effect starts again from zero.
A simple starting kit
You do not need a thick manual. You need:
- One primary logo, plus a version for dark backgrounds
- Two or three colours, written down as exact values
- One or two fonts
- A few example layouts for your most common posts
Apply it everywhere for 90 days
Update your profile images, your email signature and your next few posts. Then see whether you still want that new logo.